All Savvy Sellers have the game plan to sell quickly, get top dollar, the closing date that they prefer and at the end of the day to pay the least amount of commission while at the same time getting the ultimate professionals to market their home! All SAVVY sellers aspire to be on the multiple-offer end of the spectrum and are willing to follow the COMFLEX strategies to do so.
1. List For 1%.
All Savvy Sellers recognize that they are not going to pay 5% when selling their home! They will list their home for 1% and will offer the buying agent 2.5%. They recognize that they are getting the best bang for their buck and are saving 1.5% in commission compared to selling their home at 5%. Savvy Sellers recognize that when listing with COMFLEX REALTY, they are getting all of the services that other brokerages offer, but they are getting more! Of course they are getting professional photography, home tours, ongoing feedback, featured on 1000's of websites, featured in the HOMES AND LAND magazine...but most importantly they are getting professional advice and ongoing communication with their agent. They are getting the best of the best! Savvy Sellers are getting top negotiators that have a proven track record of selling homes over and above list price! Savvy SELLERS want to save more with COMFLEX REALTY.2. Price It Aggressively.
Savvy Sellers recognize that homes that get multiple offers are often sold in an "auction" atmosphere. People looking at a listing will be comparing it to others on the market, and other homes they may have missed out on in the past. If you are listing the home competitive with what else is currently on the market, and better value than the competition, you are putting yourself in great shape to get instant activity. Priced competitive doesn’t necessarily mean priced low as well, it may mean that you’ve taken all steps necessary to have your home show fantastic to potential buyers, so your perceived value compared to your competition will be much more.
Savvy Sellers understand that in real estate, more showings are an inescapable prerequisite to more offers.
This doesn't mean you have to give away the farm, just that sellers who get multiple offers price their properties from a retailer's or auctioneer's perspective. We will provide you with the most recent sales of homes similar to yours and will always keep you updated with the most recent competition. Savvy Sellers have bought into the idea that if you are priced better than your competition, more activity will come your way, which will potentially lead to multiple offers.
3. Give Buyers Access To Your Home.
Savvy Sellers recognize that in order to generate multiple offers they need to let potential buyers into their home at all costs. It might seem overly simple, but if you want multiple offers, it behooves you to make sure your home is available to be shown today. Every day that it is on the market. Inconvenient? Yes. Frustrating? Sometimes. A challenge to keep the place clean at all times? Assuredly. But consider your priorities and what is at stake. Savvy Sellers understand that if getting top dollar for your home is at the top of your priority list, then you have to be ready and willing to deal with the inconvenience involved in churning up multiple offers and getting your home sold.
4. Make It Beautiful.
Savvy Sellers recognize that they need to make their home really, really beautiful. The homes that get multiple offers are those with look, feel and function that can be described in one word: covetable. You're not trying to create a situation in which your home barely edges out the listing down the street in the hearts and minds of your target buyer. If you want multiple offers, you need multiple buyers to fall deeply in love with your home – enough to bid above the listing price, and enough to compete with others for it.
To generate multiple offers, prepare your home by ensuring it is: immaculately cleaned from the inside out – closets, basements, garages and crawl spaces included, de-cluttered and staged to the nines (we love helping you with this) – this includes fresh paint, carpet and other things that need replacing in perfect working order – make sure things like doors, windows and systems buyers test (e.g., stoves, faucets, heating and air conditioning) are not creaky, wonky, leaky or otherwise dysfunctional.
If you've done any major home improvements or replaced any appliances or systems lately, market that! Show off how immaculate, adorable and move-in ready your home is now – and tout its great working condition for the long run.
5. Get The Most Market Exposure.
Savvy Sellers recognize that an offer the very first day your home goes on the market may sound like a dream come true, but it might also incur opportunity costs. See, many buyers can't get out to see homes that quickly – some are unable to house hunt except on the weekends. Listing agents who get multiple offers often plan from the start to expose the home to the market long enough for target buyers to see it and get their offers on the table.
Savvy Sellers work with COMFLEX REALTY to set and establish a timeline for market exposure and offers. This allows the opportunity to let buyers know that they will be able to get to the property and get their offers considered, while still creating a sense of urgency.
Ary you a savvy seller? Do you want to sell your home for top dollar and pay less while doing so? Are you willing to follow the strategies that will ensure that your home generates the absolute most activity? Do you want the opportunity to have multiple offers on your home? If you are thinking of selling or want another opinion of value, contact James or Patrick Bryant today. We look forward to helping with all of your real estate needs. Fill out the form on this page and we will be in contact with you or email BRYANT@COMFLEX.CA
